National Think Pink® Partnerships

American Cancer Society®
Through our premier partnership with American Cancer Society®, ZTA is the National Survivor Ambassador of Making Strides Against Breast Cancer®. At the nearly 300 Making Strides walks held each October in communities across the country, Zetas provide assistance and focus on survivor recognition. Over time, we will help grow the survivor recognition program at these events.
ZTAs volunteer with the Minnesota Vikings National Football League
Since 1999, Zeta Tau Alpha alumnae and collegiate members have worked with all 32 NFL teams to increase awareness of breast cancer at professional football games. ZTA is an official fan outreach partner of the National Football League. Beginning with the Washington Redskins in 1999, Zetas have helped spread the message of breast cancer awareness to over 5 million football fans across the country.
Bright Pink®
To educate, equip and empower our members to be advocates for their own breast and ovarian health, we’ve partnered with Bright Pink®, a national nonprofit organization focused on prevention and early detection of breast and ovarian cancer. We bring the Brighten Up® Educational Workshop to each of our collegiate chapters. Interested alumnae chapters are encouraged to join collegians for this fun and informative workshop. We plan to grow this program over time to include Panhellenic women and others in the campus community.
Past Partnerships
SELF magazine SELF
As a benefit of membership, each collegiate Zeta received a complimentary subscription to SELF, including its annual Women's Breast Cancer Handbook.
ZTA volunteers at RFTC Susan G. Komen®
ZTA began an association with Susan G. Komen® in 1992 when it became the first national sponsor of the Race for the Cure’s National Series Breast Cancer Survivor Recognition Program. For more than 22 years, ZTA provided the signature pink T-shirts and caps for participants to wear during the race. As part of the Survivor Program, ZTA also provided pink “In Memory Of” and “In Celebration Of” back signs for participants to wear during Race for the Cure® events so they could race in honor of a friend or loved one. The ZTA Foundation also provided an educational item for each Race participant, such as the ZTA Breast-Self Examination (BSE) Calendar Reminder Stickers. ZTA is a member of the Komen Million Dollar Council donating over $3 million to Susan G Komen®. ZTA’s sponsorship contract expired March 31, 2015.
Yogurt Eating Contest Yoplait®
ZTA partnered for nine years (2004-2013) with Yoplait® and its Save Lids to Save Lives® program. The partnership began when Yoplait® asked ZTA to help collect lids on 10 college campuses as part of a pilot project. Yoplait® and ZTA expanded the effort to all of our collegiate and alumnae chapters. For every lid collected by ZTA, Yoplait® donated 5 cents to the ZTA Foundation and 10 cents to Susan G. Komen®. By placing Yoplait® lid collection boxes all over campuses and hosting special events, Zetas collected over 2 million lids! ZTA efforts resulted in more than $116,000 in contributions to the ZTA Foundation.
Why I Wore Lipstick to my Masectomy Lifetime
Zeta Tau Alpha partnered with Lifetime Television to spread the message about breast cancer awareness. When Lifetime premiered its movie “Why I Wore Lipstick to my Mastectomy,” starring Sarah Chalke, ZTA was its official partner and asked its chapters to host Courage Nights—movie viewing parties with informational resources on breast cancer. Lifetime also honored Zeta Tau Alpha as a Lifetime Breast Cancer Hero. “Why I Wore Lipstick to my Mastectomy” is based on a book of the same title written by ZTA alumna initiate and former Lifetime executive, Geralyn Lucas. ZTA's involvement was mentioned on the “Today Show” during a guest appearance with Sarah Chalke.
Courage Nights Courage Nights with Betsey Johnson
In 2006 and 2007, ZTA partnered with Betsey Johnson Boutiques, staffing Courage Nights at selected stores across the country. Zetas honored breast cancer survivors, helped to raise money for local breast cancer organizations and promoted breast cancer awareness at Courage nights. ZTA and Betsey Johnson partnered with Lifetime Television in 2007 for more Courage Nights in honor of the premiere of the Lifetime movie, “Why I Wore Lipstick to My Mastectomy.”

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