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In
1928, residents in rural communities of the Appalachian Mountains
of Virginia were the first to benefit from ZTA’s philanthropic
efforts. Zetas aided the people of Currin Valley in Smith City, Virginia,
where ZTA established a health center. At the close of the Health
Center in 1946, ZTA adopted the Cerebral Palsy Division of the National
Society for Crippled Children and Adults. Later, ZTA adopted Easter
Seals. In 1970, ZTA formed an alliance with the Association for Retarded
Citizens (now known as The ARC) as its national philanthropy. Over
the years, in addition to its designated national philanthropy, Zeta
Tau Alpha has also supported the Red Cross, the Sunshine Kids Foundation
and Reading Is Fundamental, Inc. (RIF).
In 1992, ZTA
adopted The Susan G. Komen Breast Cancer Foundation as its
national philanthropy. Later, the Fraternity broadened its
focus to encompass not only the Komen Foundation, but also
other educational means dedicated to fighting breast cancer
through education, awareness and promoting breast health.
Furthermore, each alumnae and collegiate chapter generally
volunteers with one or more local philanthropy of its choosing
in addition to their support of the Zeta Tau Alpha Foundation
and ZTA’s national philanthropy.
Today,
our National Philanthropy is Breast Cancer Education
and Awareness. See
THINK-PINK!®,
NFL, Yoplait, Courage Night and Susan G Komen Race for the
Cure® Survivor Program for detailed information. |
