In February 2004, the ZTA Foundation was pleased to announce that Think Pink® became a registered trademark of ZTA with the United States Patent and Trademark Office. This is now the umbrella for all of our breast cancer education and awareness projects.
Think Pink - Eta Theta Chapter

Typically during the month of October, chapters distribute Think Pink® ribbons, breast self-examination (BSE) calendar stickers and Shower cards. However, many chapters promote Think Pink® throughout the year.

Since 1992 Zetas have distributed 9.85 million shower cards with instructions of the proper method for breast self-examination (BSE). This has spread the message of early detection in campuses across the country as well as into communities both here and abroad.

In 2000, ZTA members began to distribute the BSE Calendar Reminder Stickers as an added tool for promoting regular breast self-examination. Since then, more than 9.6 million BSE calendar reminder stickers have been distributed.

Think Pink® ribbons were added to the breast cancer education and awareness promotions in 1997. Since that time, 8 million have been distributed. The ribbons are attached to information cards conveying the message of early detection as the key to survival and a greater quality of life. People wear the ribbons to show awareness of and support for those surviving breast cancer and to remember those who lost the fight against this disease.

In addition to the breast cancer awareness campaigns mentioned above, the Foundation has developed display items, banners, education brochures and volunteer T-shirts. These are available through International Office.

Since 1992,
ZTA members have distributed:
 

9.85 million BSE shower cards

9.6 million BSE reminder stickers

8 million pink ribbons